Image optimization involves reducing the file size of images on your website without compromising on their quality, in order to improve page load times and enhance user experience.
Here are some steps to help you optimize your website’s images:
- Choose the right file format: Use JPEG for photographs and PNG for graphics with fewer colors. GIF is suitable for animated images.
- Compress images: Use compression software or online tools to reduce the file size of images without affecting their quality.
- Resize images: Resize images to the required dimensions before uploading them to your website. Avoid resizing images in HTML as this can slow down page load times.
- Use descriptive file names: Use descriptive file names for your images, including relevant keywords.
- Optimize alt tags: Use descriptive alt tags that accurately describe the image and include relevant keywords.
- Utilize responsive images: Use responsive images that automatically adjust to the size of the user’s screen, improving load times and user experience.
- Consider lazy loading: Lazy loading allows images to load as the user scrolls down the page, rather than all at once, reducing load times and improving user experience.
- Check image optimization: Use tools like Google PageSpeed Insights or GTmetrix to check the optimization of your images and identify any areas for improvement.
By following these steps, you can optimize the images on your website to improve page load times and enhance user experience.