Keyword research is an essential aspect of website promotion as it helps in identifying the relevant search terms that users are using to find content related to your website.

Here are 21 steps to do keyword research for website promotion:

  1. Define your website’s target audience: Determine who your target audience is and what type of content they are looking for.
  2. Brainstorm potential keywords: Think of words or phrases that you believe your target audience may use when searching for your content.
  3. Use Google’s autocomplete feature: Type in some of the potential keywords into Google’s search bar and see what other suggestions pop up.
  4. Check related search terms at the bottom of Google’s search results: Scroll down to the bottom of the search results page to see related search terms.
  5. Use Google Trends: Google Trends can show you how often a particular keyword has been searched for over time.
  6. Use Google Keyword Planner: This tool can give you a better idea of the search volume and competition for specific keywords.
  7. Look at your competitors’ websites: Analyze your competitors’ websites to see what keywords they are targeting.
  8. Use keyword research tools: Tools such as SEMrush, Ahrefs, and Moz can help you identify relevant keywords and provide data on search volume, competition, and more.
  9. Consider long-tail keywords: Long-tail keywords are phrases that contain three or more words and can be more specific and targeted.
  10. Use keyword modifiers: Keyword modifiers are words that you can add to your keywords to make them more specific, such as “best,” “top,” “cheap,” etc.
  11. Focus on intent-based keywords: Intent-based keywords focus on what the user wants to accomplish, such as “buy,” “learn,” “find,” etc.
  12. Check for local keywords: If you have a local business, consider targeting keywords that include the name of your city or town.
  13. Consider synonyms and variations: Think of synonyms and variations of your keywords that users may search for.
  14. Analyze keyword difficulty: Check how difficult it is to rank for specific keywords, using tools such as Ahrefs or SEMrush.
  15. Prioritize low-hanging fruit: Start with low-hanging fruit keywords that are easier to rank for.
  16. Create a list of primary and secondary keywords: Categorize your keywords into primary and secondary keywords to help you organize your content.
  17. Use your keywords strategically: Incorporate your keywords into your website’s content, URLs, meta tags, and other on-page elements.
  18. Monitor your keyword rankings: Keep track of how your keywords are ranking over time to make necessary adjustments.
  19. Refine your keyword strategy: Continuously refine and update your keyword strategy based on changes in search trends, competition, and your own performance.
  20. Use PPC advertising: Consider using pay-per-click advertising to test your keyword strategy and drive traffic to your website.
  21. Measure your success: Monitor your website’s traffic, engagement, and conversions to see how well your keyword strategy is performing.

By following these steps, you can identify relevant keywords, optimize your website for search engines, and promote your website effectively.