1. Google Search Console: This is a free tool provided by Google that helps you monitor your website’s performance on Google search. You can track your website’s ranking, search traffic, and index status.
  2. Google Analytics: This free tool helps you track your website traffic and user behavior. You can use this data to optimize your website for better performance.
  3. Yoast SEO: Yoast SEO is a free WordPress plugin that helps you optimize your website for search engines. It provides you with suggestions for improving your content, meta tags, and other SEO factors.
  4. Ubersuggest: Ubersuggest is a free keyword research tool that provides you with keyword ideas, search volume, CPC, and SEO difficulty. You can use this tool to find keywords for your content.
  5. SEMrush: SEMrush offers a limited free version of its all-in-one SEO tool that can help you with keyword research, site audit, backlink analysis, competitor analysis, and more.
  6. MozBar: MozBar is a free Chrome extension that provides you with on-page SEO analysis, domain authority, page authority, and more. You can use this tool to analyze your website and your competitors.
  7. Answer the Public: This tool provides you with keyword suggestions based on questions people are asking online. It shows you the most common questions related to a keyword.
  8. Screaming Frog SEO Spider: Screaming Frog SEO Spider is a free desktop tool that crawls your website and provides you with information about your website’s structure, broken links, duplicate content, and more.
  9. Google Trends: This tool shows you the search volume and popularity of a keyword over time. You can also compare the search volume of multiple keywords.
  10. Varvy SEO Tool: This free tool analyzes your website’s speed, mobile-friendliness, on-page SEO, and more. It provides you with suggestions for improving your website’s performance.